Website Marketing Definition and Glossary

Brick Marketing’s Website Marketing Definition and Glossary

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# • A • B • C • D • E • F • G • H • I • J • K • L • M • N • O • P • Q • R • S • T • U • V • W • X • Y • Z

- # -

301 Redirect

- A -

A/B Testing
Ad
Ad Copy
Ad Quality Score
Ad Title
Affiliate Program Marketing
Alt Text
Anchor Text

- B -

Backlinks
Blog
Branding
Buying Funnel

- C -

Click Through Rate (CTR)
Content Management Systems (CMS)
Content Networking
Content Targeting
Contextual Advertising
Conversion Rate
Cost Per Acquisition (CPA)
Cost Per Click (CPC)
Cost Per Order (CPO
Cost Per Thousand (CPM)

- D -

Deep Linking
Description Tag
Display URL
Directory
Dynamic Landing Pages

- E -

E-mail Marketing

- F -

- G -

- H -

Hypertext Transfer Protocol (HTTP)
Hypertext Transfer Protocol Secure (HTTP)

- I -

Impression
Internet Protocol Address (IP Address)

- J -

- K -

Keyword Phrase
Keyword Stemming
Keyword Stuffing
Keyword Tag

- L -

Landing Page
Link Bait
Link Building
Link Popularity
Log File
Long Tail Keywords

- M -

Meta Tag

- N -

No Follow Code

- O -

- P -

Page Rank
Pay Per Click Advertising
Pay Per Click Arbitrage
Podcasting
PPC Bid
PPC Bid Management Software
PPC Click Fraud
PPC Negative Keywords

- Q -

- R -

Real Simple Syndication (RSS)
Reputation Management
Return On Advertising Spend (ROAS)
Robots.tx

- S -

Search Engine Algorithm
Search Engine Crawler
Search Engine Index
Search Engine Optimization (SEO)
Search Engine Results Page (SERP)
Search Engine Spider
SEO Copywriting
Shopping Comparison Site
Social Bookmarking
Social Marketing
Social Networking